In this post of the series Increase Sales on Envato Marketplace, we are going to discuss how building a dedicated knowledge-base portal helps you to increase sales on Envato.
Just giving a good product to customers is not enough. They also should be able to understand the usage of the Product.
Why Knowledge Base is Important
Imagine that you have bought a very good product with a great set of features and a great UI. But what if,
- You are having a problem with the installation of the product
- You are not able to understand how to use the product
- You don’t know how to setup payment gateways and collect payments
- You don’t know what particular features do
- You don’t know how a particular Feature works and its workflow
You might relate some of your past experiences with a few of the above problems with your past purchases. The same thing happens to a lot of customers, they buy the products but since a lack of knowledge of the above problems, the product goes to waste.
That customer won’t purchase any item from your store in the future, no matter how good products you are creating.
Benefits of Knowledge Base Portal
Knowledge-Base portal can have significant benefits and helps to grow your customers and increase customer satisfaction which results in more recurring customers. Few of them are,
1. Improves Product Knowledge
It can help customers to understand your product features better and helps them in resolving issues with the usage of the product.
2. Centralized Information Hub
It can act as a centralized information hub for all of your products. Your customer knows where exactly they can find the information.
3. Increases Customer Satisfaction
Once customers are better educated about the usage of the product, it helps to increase customer satisfaction. Happy customers refer more customers and give more recurring revenue.
4. Share Improvements and Updates
You can keep your customers informed about updates you are making to your products by sharing updates regularly on the portal.
How to Build Knowledge-Base with AuthorDesk
AuthorDesk provides a very convenient way to build a Knowledge-Base portal with the help of Articles & FAQs.
Having Dedicated Knowledge-Base Portal helped us to double our sales every single year since last 3 years.
Articles are a great way to educate your customers. For example,
- How to setup email credentials in your application
- How to add additional currency to your product
- How to setup Cron Jobs
FAQs are great to let customers know about repetitive small general questions. Like,
- What are your support hours?
- What is your refund policy?
- What is the average response time?
Go ahead and create a knowledge-base portal with AuthorDesk and start educating your customers.
AuthorDesk is an all-in-one CRM with many more features. Start your free trial now.
